Display Advertising Statistics
Dec 7, 2023 2:40:30 GMT -5
Post by sumi on Dec 7, 2023 2:40:30 GMT -5
About 33% of all digital ad spending is on social media.
Paid social traffic only delivers one in twenty website visits.
The annual advertising expenditure for websites on social media is $134 billion in 2022, a 17% increase.
Social media is worth $72.2 billion.
The average brand will allocate 14.9% of its marketing budget for social media marketing.
More than 91% of brands will use social media to market to consumers and clients.
93% of brands are Industry Email List active on Facebook.
86% of brands will use Facebook advertising.
There are more than 55 million companies registered on LinkedIn.
There are more than 200 million business accounts registered on Instagram, which is owned by Facebook’s parent company, Meta.
PPC Campaigns
65% of SMEs have a PPC campaign that they run.
45% of small businesses have a paid search strategy in place.
55% of small businesses have a display advert.
96% of Google’s revenue comes from Google Ads.
The average click-through rate for Google Ads is 18%.
It costs, on average, $3.53 per click on Google Ads.
The average cost per acquisition on Google Ads is estimated to be $41.40.
Video Marketing
TikTok is the fastest-growing social media and video-sharing platform.
40% of businesses will use TikTok in their social media strategy during 2022.
TikTok reached one billion active users in just five years, three years fewer than Facebook.
Only 46% of viewers watch videos all the way to the end.
Email Marketing
Two billion emails are sent every single day.
The average person gets 120 emails per day.
87% of brands use email marketing to distribute content to their users.
In 2020, the email marketing industry was worth $7.5 billion. By 2027 it is going to be worth approximately $17.9 billion.
78% of marketers in 2020 said email marketing is vital for the success of their brand.up from 71% in 2019.
For every 1$ spent on email marketing the average ROI is 22-44$.
One in five (20%) emails is not mobile-friendly.
47% of email recipients will open an email based on the subject line.
Four in five digital marketers would give up social media rather than email.
Paid social traffic only delivers one in twenty website visits.
The annual advertising expenditure for websites on social media is $134 billion in 2022, a 17% increase.
Social media is worth $72.2 billion.
The average brand will allocate 14.9% of its marketing budget for social media marketing.
More than 91% of brands will use social media to market to consumers and clients.
93% of brands are Industry Email List active on Facebook.
86% of brands will use Facebook advertising.
There are more than 55 million companies registered on LinkedIn.
There are more than 200 million business accounts registered on Instagram, which is owned by Facebook’s parent company, Meta.
PPC Campaigns
65% of SMEs have a PPC campaign that they run.
45% of small businesses have a paid search strategy in place.
55% of small businesses have a display advert.
96% of Google’s revenue comes from Google Ads.
The average click-through rate for Google Ads is 18%.
It costs, on average, $3.53 per click on Google Ads.
The average cost per acquisition on Google Ads is estimated to be $41.40.
Video Marketing
TikTok is the fastest-growing social media and video-sharing platform.
40% of businesses will use TikTok in their social media strategy during 2022.
TikTok reached one billion active users in just five years, three years fewer than Facebook.
Only 46% of viewers watch videos all the way to the end.
Email Marketing
Two billion emails are sent every single day.
The average person gets 120 emails per day.
87% of brands use email marketing to distribute content to their users.
In 2020, the email marketing industry was worth $7.5 billion. By 2027 it is going to be worth approximately $17.9 billion.
78% of marketers in 2020 said email marketing is vital for the success of their brand.up from 71% in 2019.
For every 1$ spent on email marketing the average ROI is 22-44$.
One in five (20%) emails is not mobile-friendly.
47% of email recipients will open an email based on the subject line.
Four in five digital marketers would give up social media rather than email.