The 77 Statistics for Digital Marketing
Dec 7, 2023 2:38:16 GMT -5
Post by account_disabled on Dec 7, 2023 2:38:16 GMT -5
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Final Thoughts
Long-form content can be your ticket to Job Function Email Database content marketing and SEO success. What you need is a set of the right strategies.
Just make sure you focus on creating audience-centric and insightful long-form content. You must also differentiate your content by aligning it with a unique brand voice. And lastly, you should toil hard to edit your long-form pieces to perfectionDigital marketing is one of the most critical business activities for any brand. When the average person spends approximately 413 minutes a day online. Numerous activities are undertaken online from shopping, work, and even social time. Meeting and marketing to their audiences are vital for many businesses to be successful. But to do so, you need to know the most important digital marketing statistics. So here are the most important statistics to help guide you.
The Size of the Digital Marketing Industry
The annual growth for the digital marketing industry is expected to be 9% year on year.
Digital display growth is expected to be 15.5%, search expenditure is expected to grow 12.2% year on year.
Since 2021, nearly two-thirds of businesses (63%) have increased their digital marketing budgets.
Between 2020 and 2021, digital marketing expenditure increased by 14%.
ROI on Digital Marketing
PPC returns approximately $2 for every $
Facebook Ads and Google Ads have the highest ROI rate of any paid channel.
Nearly half of all businesses (49%) state that organic search brings the best ROI.
Email marketing has a very high ROI with $36 in revenue for every $1 spent.
Small businesses claim that email marketing offers the best ROI.
One in five businesses says that the number of leads generated is the main metric for determining the success of a marketing campaign.
Content marketing and SEO provide the two best ROI for marketers.
The Dominance of Digital Marketing in a Brand’s Budget
About 72% of a brand’s budget is spent on digital marketing channels.
More than half (55%) of marketing is now digital.
Total digital advertising expenditure in 2021 was $436 billion compared with just $196 billion for offline advertising.
The average local business places up to 10% of their revenue into a digital marketing budget.
The average large business claims that 14% of their revenue is put towards digital marketing.
Consumer Behaviours
Consumers will spend 50% more per order if a business regularly responds to reviews.
93% of consumers read online reviews during a purchasing decision.
Consumers will spend 500% more time on a website after seeing a bad review.
45% of consumers prefer to buy online and have the order delivered than pick up the product in-store.
Only 25% of consumers will look on page two of search engine results..
Before making your piece live, copyedit it for grammatical and punctuation errors.
A well-edited content piece is pleasant to the reader every step of the way.
Final Thoughts
Long-form content can be your ticket to Job Function Email Database content marketing and SEO success. What you need is a set of the right strategies.
Just make sure you focus on creating audience-centric and insightful long-form content. You must also differentiate your content by aligning it with a unique brand voice. And lastly, you should toil hard to edit your long-form pieces to perfectionDigital marketing is one of the most critical business activities for any brand. When the average person spends approximately 413 minutes a day online. Numerous activities are undertaken online from shopping, work, and even social time. Meeting and marketing to their audiences are vital for many businesses to be successful. But to do so, you need to know the most important digital marketing statistics. So here are the most important statistics to help guide you.
The Size of the Digital Marketing Industry
The annual growth for the digital marketing industry is expected to be 9% year on year.
Digital display growth is expected to be 15.5%, search expenditure is expected to grow 12.2% year on year.
Since 2021, nearly two-thirds of businesses (63%) have increased their digital marketing budgets.
Between 2020 and 2021, digital marketing expenditure increased by 14%.
ROI on Digital Marketing
PPC returns approximately $2 for every $
Facebook Ads and Google Ads have the highest ROI rate of any paid channel.
Nearly half of all businesses (49%) state that organic search brings the best ROI.
Email marketing has a very high ROI with $36 in revenue for every $1 spent.
Small businesses claim that email marketing offers the best ROI.
One in five businesses says that the number of leads generated is the main metric for determining the success of a marketing campaign.
Content marketing and SEO provide the two best ROI for marketers.
The Dominance of Digital Marketing in a Brand’s Budget
About 72% of a brand’s budget is spent on digital marketing channels.
More than half (55%) of marketing is now digital.
Total digital advertising expenditure in 2021 was $436 billion compared with just $196 billion for offline advertising.
The average local business places up to 10% of their revenue into a digital marketing budget.
The average large business claims that 14% of their revenue is put towards digital marketing.
Consumer Behaviours
Consumers will spend 50% more per order if a business regularly responds to reviews.
93% of consumers read online reviews during a purchasing decision.
Consumers will spend 500% more time on a website after seeing a bad review.
45% of consumers prefer to buy online and have the order delivered than pick up the product in-store.
Only 25% of consumers will look on page two of search engine results..