Data shows that Chinese users access the internet mainly
Sept 10, 2023 5:02:29 GMT -5
Post by account_disabled on Sept 10, 2023 5:02:29 GMT -5
For several years, there have been projects that confirm the integration of social networks in the strategies of marketplace systems. The latter see social involvement as a tool that enhances, conditions and, why not, directs - with a view to commercial realization - many B2B dynamics.
A path that includes Linkedin-style platforms (Chinese), which help to get in touch with subjects who we could define as "key influencers" of specific sectors, capable of bringing social networks closer to producers in the supply chain, who offer commercial content. A methodology already used successfully by an important Chinese e-commerce company, founded about ten years ago and specialized in chips and semiconductors.
There is a social soul even within the marketplaces themselves, it is the discussion panels that have, over time, given life to a sub-community that interacts with producers, requesting products, approving and selecting prototypes.
The latter then - supplied by companies close to Phone Number List the community and players on the marketplace - if they are successful, are sent to one of the biggest competitors, such as Tmall (Taobao Mall, online retailer for B2C ed.) the final destination for large-scale online distribution .
A purchasing experience that has no equal anywhere in the world, capable of integrating social networks, marketplaces and crowdfunding.
It is the voracity of the Chinese online community, in terms of protagonism and online participation, that has created this new "experience", making available to B2B and B2C companies a large communication, strategy and promotion system whose origin is precisely in the social network.
Does web marketing play an important role in internationalization towards China?
The concept of the web, for the Chinese market, must be completely rethought; the same thing goes for web marketing strategies.
First of all, the web in China is not a search for information, it is not a tool for identifying epistemological elements that have a strong, distinctive or innovative identity impact on situations, subjects or products.
Therefore, the perspective of corporate communication for commercial purposes mediated online must take into account these substantial elements which create an abyss in the scope the latter can have from its origin to its destination.
In fact, the Chinese consumer does not purchase a product following the interests or interpretative parameters typical of the Western user, he usually evaluates the path of determining "commercial value" in the equation brand=content=substance=value. So I would say that, in China, we should replace "content" with the term "reputation". Reputation that is consolidated only through communication mediated by social networks.
The web, understood as a corporate website, does not exist except in the perspective of total dependence and as the strengthening of a communication which sees in the assumption of homogenizing, reassuring, distinctive elements of a group interest, the realization of the logic "you are what you you buy” and of the Chinese vision “you are first and foremost what the group wants you to be”.
A path that includes Linkedin-style platforms (Chinese), which help to get in touch with subjects who we could define as "key influencers" of specific sectors, capable of bringing social networks closer to producers in the supply chain, who offer commercial content. A methodology already used successfully by an important Chinese e-commerce company, founded about ten years ago and specialized in chips and semiconductors.
There is a social soul even within the marketplaces themselves, it is the discussion panels that have, over time, given life to a sub-community that interacts with producers, requesting products, approving and selecting prototypes.
The latter then - supplied by companies close to Phone Number List the community and players on the marketplace - if they are successful, are sent to one of the biggest competitors, such as Tmall (Taobao Mall, online retailer for B2C ed.) the final destination for large-scale online distribution .
A purchasing experience that has no equal anywhere in the world, capable of integrating social networks, marketplaces and crowdfunding.
It is the voracity of the Chinese online community, in terms of protagonism and online participation, that has created this new "experience", making available to B2B and B2C companies a large communication, strategy and promotion system whose origin is precisely in the social network.
Does web marketing play an important role in internationalization towards China?
The concept of the web, for the Chinese market, must be completely rethought; the same thing goes for web marketing strategies.
First of all, the web in China is not a search for information, it is not a tool for identifying epistemological elements that have a strong, distinctive or innovative identity impact on situations, subjects or products.
Therefore, the perspective of corporate communication for commercial purposes mediated online must take into account these substantial elements which create an abyss in the scope the latter can have from its origin to its destination.
In fact, the Chinese consumer does not purchase a product following the interests or interpretative parameters typical of the Western user, he usually evaluates the path of determining "commercial value" in the equation brand=content=substance=value. So I would say that, in China, we should replace "content" with the term "reputation". Reputation that is consolidated only through communication mediated by social networks.
The web, understood as a corporate website, does not exist except in the perspective of total dependence and as the strengthening of a communication which sees in the assumption of homogenizing, reassuring, distinctive elements of a group interest, the realization of the logic "you are what you you buy” and of the Chinese vision “you are first and foremost what the group wants you to be”.