a company and a communication theme with a strong
Mar 16, 2024 1:30:47 GMT -5
Post by ryglo739 on Mar 16, 2024 1:30:47 GMT -5
Green Economy: the Mission “ Overcoming the old economic model based on the exploitation of natural resources and little attention to environmental impacts ”. By adopting this new model, particular attention is paid to the environment throughout the life cycle of the business product, from the transformation of the raw material to its marketing. It doesn't end there, however: the company must demonstrate to the consumer that it is truly interested in safeguarding our planet, by including the environmental theme in its advertising campaigns or by sponsoring associations or initiatives to protect the environment. Because being eco-sustainable is a strong point for media impact capable, often, of wiping out the competition.
All that glitters is not green This environmental communication DX Leads strategy, which could only bear the name of Green Marketing , allows you to obtain a great competitive advantage. An advantage so enviable that some "smart" companies have seen fit to adopt practices to acquire an ecological reputation without actually having earned it through concrete actions. The " facade " ecological marketing is called " Greenwashing ". There is no need to remember that the consumer is no longer uninformed and that all the problems, sooner or later, come home to roost. The risk is that of ruining the company reputation that is so difficult to achieve.
True Green Marketing is what arises when the company takes a long-term perspective in its economic and social activities. It is necessary to evaluate the environmental impact of one's work, always keeping in mind that natural resources are not infinite and it is necessary to use them responsibly. Customers of the future will increasingly reward this aspect. As with everything, whoever starts first will be in the best position at the moment of truth. We need to go beyond legal obligations or standard market practices based on the principle of " do more ". It's like a non-zero-sum game , where everyone wins, because the best result is obtained only when each member of the group does what is best for himself and for the group.
All that glitters is not green This environmental communication DX Leads strategy, which could only bear the name of Green Marketing , allows you to obtain a great competitive advantage. An advantage so enviable that some "smart" companies have seen fit to adopt practices to acquire an ecological reputation without actually having earned it through concrete actions. The " facade " ecological marketing is called " Greenwashing ". There is no need to remember that the consumer is no longer uninformed and that all the problems, sooner or later, come home to roost. The risk is that of ruining the company reputation that is so difficult to achieve.
True Green Marketing is what arises when the company takes a long-term perspective in its economic and social activities. It is necessary to evaluate the environmental impact of one's work, always keeping in mind that natural resources are not infinite and it is necessary to use them responsibly. Customers of the future will increasingly reward this aspect. As with everything, whoever starts first will be in the best position at the moment of truth. We need to go beyond legal obligations or standard market practices based on the principle of " do more ". It's like a non-zero-sum game , where everyone wins, because the best result is obtained only when each member of the group does what is best for himself and for the group.