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Feb 19, 2024 23:37:16 GMT -5
Post by samueldavidd109 on Feb 19, 2024 23:37:16 GMT -5
Qualtrics , a world leader in experience management, held its flagship event today for the first time in Spain. After hosting more than 11,000 people in the US and more than 1,700 in London last April, an important milestone has been marked for the management of the experience throughout Europe. More than 150 of the main experience leaders in Spain have joined the event held at the Harley Sales Space in Madrid. Speakers from Qualtrics and SAP participated throughout the day, as well as Galp, Unicaja, Telefónica, Korn Ferry and the event's sponsor, Kantar. The interventions have focused on how a brand can thrive in the new experience economy and revolved around the importance of listening to customers and employees. In her opening speech, Marta Piedrafita, Director of Sales to Companies in Spain and Portugal at Qualtrics, spoke about how companies can prepare themselves to achieve success, and how crucial data integration is for this.
Operational (O-data) such as sales figures and basic customer records; with experience data (X-data), which refers to capturing customer and employee feelings. This approach helps brands understand Denmark Telegram Number Data both the what (O data) and the why (X data). «We live in the experience economy and companies are competing towards the top and others, without knowing it, towards the bottom. Those that drive experience management become leaders in their category, not least because consumers pay more for experiences than ever before in the history of business. For premium experiences,” said Marta Piedrafita. «The difference between the companies that will emerge victorious from that competition is that they understand how X-data and O-data work together to tell the story of what is happening in an organization, why it is happening and how to be able to act in time. real and achieve extraordinary business results," said Marta Piedrafita. She has also detailed some of Qualtrics' new partnerships, including Korn Ferry, in the employee experience space.
Alfonso Cossío, country manager of SAP Customer Experience Spain, has joined Marta on stage to talk about the future of the experience economy and the particular challenges that Spanish brands face. «There has been an important change in Spanish companies that has been to place the customer at the center , compared to previous more product-oriented approaches. The next step is to convert customers into fans, ensuring that the experience becomes a fundamental factor in purchasing decisions and for customer retention. 70% of customers consider experience as a fundamental factor in making their purchase. Companies have also realized the importance of employees in this equation: in order to offer a good customer experience, it is essential to achieve good employee engagement," stated Cossío. They have also explained the reasons for the acquisition of Qualtrics by SAP in early 2019, as well as the common future of both companies . Other Qualtrics speakers at the event include Nan Russell, who spoke about myths and misconceptions in the customer experience environment, and Isabelle Zdatny, who described the key elements of an experience management program ( XM, for its acronym in English), high quality.
Operational (O-data) such as sales figures and basic customer records; with experience data (X-data), which refers to capturing customer and employee feelings. This approach helps brands understand Denmark Telegram Number Data both the what (O data) and the why (X data). «We live in the experience economy and companies are competing towards the top and others, without knowing it, towards the bottom. Those that drive experience management become leaders in their category, not least because consumers pay more for experiences than ever before in the history of business. For premium experiences,” said Marta Piedrafita. «The difference between the companies that will emerge victorious from that competition is that they understand how X-data and O-data work together to tell the story of what is happening in an organization, why it is happening and how to be able to act in time. real and achieve extraordinary business results," said Marta Piedrafita. She has also detailed some of Qualtrics' new partnerships, including Korn Ferry, in the employee experience space.
Alfonso Cossío, country manager of SAP Customer Experience Spain, has joined Marta on stage to talk about the future of the experience economy and the particular challenges that Spanish brands face. «There has been an important change in Spanish companies that has been to place the customer at the center , compared to previous more product-oriented approaches. The next step is to convert customers into fans, ensuring that the experience becomes a fundamental factor in purchasing decisions and for customer retention. 70% of customers consider experience as a fundamental factor in making their purchase. Companies have also realized the importance of employees in this equation: in order to offer a good customer experience, it is essential to achieve good employee engagement," stated Cossío. They have also explained the reasons for the acquisition of Qualtrics by SAP in early 2019, as well as the common future of both companies . Other Qualtrics speakers at the event include Nan Russell, who spoke about myths and misconceptions in the customer experience environment, and Isabelle Zdatny, who described the key elements of an experience management program ( XM, for its acronym in English), high quality.