Anything else only serves as a distraction
Feb 17, 2024 2:59:33 GMT -5
Post by account_disabled on Feb 17, 2024 2:59:33 GMT -5
They tested a shorter version (just 1200 pixels long) and got a 13% increase in sign-ups with a 25% increase in click-throughs to their courses page. The finding, therefore, was that if the goal was to get people off of the homepage and actively involved in the content (learning about courses, printing coupons, etc.), a shorter homepage made the action that much easier to take. Conversion: Design Boost Example DesignBoost’s short homepage increased sign-ups by 13% and increased course page click-throughs by 25%. Image via Visual Website Optimizer. In these cases, you don’t need to go into great detail on what people get. They just want the fastest route to the freebie.
In the case of heat-tracking service CrazyEgg, conversion optimization company Buy TG Database Conversion Rate Experts was able to increase the site’s conversion rate by 363% by making the home page about 20 times longer. What did they do with all that extra space? They used it to address common customer concerns, such as how CrazyEgg compared to its competitors, how it compared to Google Analytics and what exactly heat maps were and how they worked. Because CrazyEgg also has a higher price point than Google Analytics (which is free), a great deal of emphasis also went into the technology behind eye-tracking and how expensive it would be to set up a formal eye-tracking study versus using CrazyEgg’s heat maps.
The result was that using that extra space to better educate customers tripled the conversion rate. Conversion: Crazy Egg Example CrazyEgg’s long home page outperformed the short home page by 363%. Image via Conversion Rate Experts. Blog posts An analysis by SERP IQ of the top 10 search engine rankings for a variety of keywords and industries has shown that longer blog posts (between 2,000-2400 words) tend to rank better than their shorter counterparts. Conversion: Serp IQ Chart The more words, the higher the ranking – coincidence? Remember that search engines are in the business of relevancy. They strive to hit that accuracy mark every time because doing so not only reflects well on the search engine itself, but also improves advertising revenue and marketing targets.
In the case of heat-tracking service CrazyEgg, conversion optimization company Buy TG Database Conversion Rate Experts was able to increase the site’s conversion rate by 363% by making the home page about 20 times longer. What did they do with all that extra space? They used it to address common customer concerns, such as how CrazyEgg compared to its competitors, how it compared to Google Analytics and what exactly heat maps were and how they worked. Because CrazyEgg also has a higher price point than Google Analytics (which is free), a great deal of emphasis also went into the technology behind eye-tracking and how expensive it would be to set up a formal eye-tracking study versus using CrazyEgg’s heat maps.
The result was that using that extra space to better educate customers tripled the conversion rate. Conversion: Crazy Egg Example CrazyEgg’s long home page outperformed the short home page by 363%. Image via Conversion Rate Experts. Blog posts An analysis by SERP IQ of the top 10 search engine rankings for a variety of keywords and industries has shown that longer blog posts (between 2,000-2400 words) tend to rank better than their shorter counterparts. Conversion: Serp IQ Chart The more words, the higher the ranking – coincidence? Remember that search engines are in the business of relevancy. They strive to hit that accuracy mark every time because doing so not only reflects well on the search engine itself, but also improves advertising revenue and marketing targets.