Page Fights: Crowning the Ultimate Landing Page Champion
Feb 15, 2024 7:08:43 GMT -5
Post by huangshi715 on Feb 15, 2024 7:08:43 GMT -5
Having a poorly optimized landing page can result in confused leads, poor conversion rates, and lost sales… …or in the context of Page Fights, public humiliation. Unbounce recently paired up with ConversionXL to crown the ultimate landing page champion. In a live three-part series, merciless judges Oli Gardner and Peep Laja dished out tough love in the form of brutal (but useful) landing page critiques. “There’s not going to be a lot of time for niceties. It’s Page Fights – we’re going to be brutal” – Georgiana Laudi, Unbounce Marketing Director and Page Fights Moderator In the process, Peep and Oli shared conversion rate optimization best practices, broke down the basics of A/B testing and invited viewers to cast their vote to determine who moved on in the competition.
They spared no feelings in the pursuit of the ultimate landing page champion, and Kuwait Email List lucky for you, our contestants underwent public shaming so you don’t have to. We’ve compiled some distilled wisdom from the series so you can get to work at removing embarrassing conversion killers from your landing page and making it the high-converting winner it was meant to be. Who knows? Maybe your landing page has the potential to be crowned the next Page Fights champion… Episode 1: Landing Pages That Didn’t Cut It We received over 200 submissions from marketers masochistic enough to want their pages torn apart on a live Google Hangout on Air. Of these, many just didn’t make the cut.
Some had poor design, were painfully slow-loading or had their headlines as images. A handful even had the nerve to submit their homepages as landing pages (if you don’t know the difference, stop right now and watch this one-minute video). With the pool narrowed down to 33 landing pages, the series kicked off with a flood of rapid-fire critiques as Oli and Peep blurted out first impressions. While this may have seemed rushed, consider this: In the time Oli or Peep can think of a witty diss, a lead will have passed judgement on your page. A Page Fights viewer put it best: The overall theme that I am getting is that when I’m creating a page it needs to be clear within a few seconds what it’s about #PageFights — Chris Davis (@c_Davis20) May 9, 2014 Poetry.
They spared no feelings in the pursuit of the ultimate landing page champion, and Kuwait Email List lucky for you, our contestants underwent public shaming so you don’t have to. We’ve compiled some distilled wisdom from the series so you can get to work at removing embarrassing conversion killers from your landing page and making it the high-converting winner it was meant to be. Who knows? Maybe your landing page has the potential to be crowned the next Page Fights champion… Episode 1: Landing Pages That Didn’t Cut It We received over 200 submissions from marketers masochistic enough to want their pages torn apart on a live Google Hangout on Air. Of these, many just didn’t make the cut.
Some had poor design, were painfully slow-loading or had their headlines as images. A handful even had the nerve to submit their homepages as landing pages (if you don’t know the difference, stop right now and watch this one-minute video). With the pool narrowed down to 33 landing pages, the series kicked off with a flood of rapid-fire critiques as Oli and Peep blurted out first impressions. While this may have seemed rushed, consider this: In the time Oli or Peep can think of a witty diss, a lead will have passed judgement on your page. A Page Fights viewer put it best: The overall theme that I am getting is that when I’m creating a page it needs to be clear within a few seconds what it’s about #PageFights — Chris Davis (@c_Davis20) May 9, 2014 Poetry.