Why Conversation is the Key to Increasing Facebook Conversio
Feb 15, 2024 6:47:39 GMT -5
Post by huangshi715 on Feb 15, 2024 6:47:39 GMT -5
It’s no secret. Organic reach on Facebook is plummeting. In only five months, reach dropped 50% – from an average of 12% in October to 6% in February. Remember when we used to complain about a measly 16% average reach? Still, reports of the death of organic reach have been exaggerated. In updating their algorithms, Facebook’s aim is to stop the barrage of ads that masquerade as posts – not to bring down “organic reach” per se. Yes, they want to monetize their platform, but not at the cost of user engagement. The good news is that a decrease in organic reach doesn’t have to mean a drop in engagement or conversions. This random page from my newsfeed, for example, has an engagement rate of 938%.
Facebook organic reach: Modest Needs example So how are Facebook Thailand Email List pages such as the one above staying at the top of the social pile? They are engaging users and encouraging them to interact and share with each other. Only the brands that recognize this need to increase meaningful interactions with their audience will continue to pick up conversions from Facebook. Here are some tactics to put you ahead of the game by boosting your engagement and conversion rates on Facebook – as well as your reach. Interaction is the key to your conversion rate While you don’t have much control over Facebook algorithms, you do have control over creating great content and engaging your fans so that they want to buy from you.
After all, what good is 100% or more reach if your conversion rate is 0%? Well, I know this might sound like some New Age touchy-feely BS, but interactions between people are the primary driver of conversions on social networks. I even have the science to back it up. A scientific study conducted by the University of Singapore explored the interactions between the users and marketers that drove conversions. Here’s how the study worked. The researchers worked with a small Asian fashion retailer, combining data from the Facebook API with internal data on over 14,000 customers, including actual purchase data.
Facebook organic reach: Modest Needs example So how are Facebook Thailand Email List pages such as the one above staying at the top of the social pile? They are engaging users and encouraging them to interact and share with each other. Only the brands that recognize this need to increase meaningful interactions with their audience will continue to pick up conversions from Facebook. Here are some tactics to put you ahead of the game by boosting your engagement and conversion rates on Facebook – as well as your reach. Interaction is the key to your conversion rate While you don’t have much control over Facebook algorithms, you do have control over creating great content and engaging your fans so that they want to buy from you.
After all, what good is 100% or more reach if your conversion rate is 0%? Well, I know this might sound like some New Age touchy-feely BS, but interactions between people are the primary driver of conversions on social networks. I even have the science to back it up. A scientific study conducted by the University of Singapore explored the interactions between the users and marketers that drove conversions. Here’s how the study worked. The researchers worked with a small Asian fashion retailer, combining data from the Facebook API with internal data on over 14,000 customers, including actual purchase data.