what your prospects can expect, it’s likely your conversion
Feb 15, 2024 6:20:06 GMT -5
Post by huangshi715 on Feb 15, 2024 6:20:06 GMT -5
The upper right-hand corner invites prospects to call SeniorQuote’s toll-free number to speak with a “licensed agent,” but as Peep pointed out, the invitation lacks context: “If you want people to call you, you need to add more context. What are we going to be talking about? How are you going to help me?” In other words, your landing page needs to explain exactly what people get by filling out your form.
For example, in the case of a free consultation, Michael noted you Croatia Email List should explain: How long will the consultation take What kind of commitment is required When and where the consultation will take place (Over Skype? In person?) There are so many questions your prospects could be asking when they land on your page – to manage their doubt, you need to dig as deep as you can and provide as much context as possible. Michael put it simply: “Opt-in forms are two-way conversations. Your prospects are giving up a lot of personal information – you’ve got to let them know what they’re getting in return.” With clear descriptions and parameters about .
Opt-in forms are a two-way dialogue – always manage your prospects expectations. CLICK TO TWEET How to get to know your customers As marketers, we often do our target market research at a distance. We think we know our prospects, but we never really talk to them. The result? Our landing page conversion rates suffer because our messaging isn’t resonating with our audience. You need to know your prospect so well that you can answer the questions that pop into their heads – before they have a chance to ask them. And as Oli pointed out, that’s where qualitative We pursue equilibration. However, just causing disequilibrium by leaving information out of the headline isn’t ideal for readers.
For example, in the case of a free consultation, Michael noted you Croatia Email List should explain: How long will the consultation take What kind of commitment is required When and where the consultation will take place (Over Skype? In person?) There are so many questions your prospects could be asking when they land on your page – to manage their doubt, you need to dig as deep as you can and provide as much context as possible. Michael put it simply: “Opt-in forms are two-way conversations. Your prospects are giving up a lot of personal information – you’ve got to let them know what they’re getting in return.” With clear descriptions and parameters about .
Opt-in forms are a two-way dialogue – always manage your prospects expectations. CLICK TO TWEET How to get to know your customers As marketers, we often do our target market research at a distance. We think we know our prospects, but we never really talk to them. The result? Our landing page conversion rates suffer because our messaging isn’t resonating with our audience. You need to know your prospect so well that you can answer the questions that pop into their heads – before they have a chance to ask them. And as Oli pointed out, that’s where qualitative We pursue equilibration. However, just causing disequilibrium by leaving information out of the headline isn’t ideal for readers.