corresponds with the exact same keyword
Feb 15, 2024 4:22:25 GMT -5
Post by huangshi715 on Feb 15, 2024 4:22:25 GMT -5
You’re not focusing on ad group level negative keywords With PPC, there’s nothing worse than not knowing what you don’t know. Inside your AdWords account, you most likely have short tail and long tail versions of different keywords. What you may not know is that your shorter tail keywords could be stealing away impressions from your longer-more-specific-tail keywords. Usually, this happens because AdWords doesn’t know how to correlate the search term to your long-tail keyword because of the match types you’ve chosen. This is a problem. You don’t want your newly-created SKAGs to go to waste, right? To avoid this scenario, we’ll need to take a very close look within your search term reports and make sure that each search term .
Using ad group level negative keywords One of the things I always strive to do Switzerland Email List is to get all AdWords accounts to have at least 25 search terms (from highest impressions and down) in a row that are pulling from the exact same keyword. When that happens, your search term report starts looking like this: Search-Term-Report Notice how the search terms correspond perfectly with the exact same keywords? To make this (almost ludicrous) level of granularity happen, you’ll need to start adding ad group level negative keywords (not campaign or account level negative keywords) when there’s a discrepancy between keyword and search term.
This will then prevent your short tail keywords stealing away impressions from the longer tail ones. When you look at your search term report and see search terms that you want to show for but don’t match up exactly with the keyword that you’re bidding on, you’ll want to add that search term as an ad group level negative keyword (from the current ad group) and then create a new ad group for it. Ensuring the right ads are being triggered to show To make sure your keywords are triggering the right ads to show, you should frequently perform keyword diagnoses.
Using ad group level negative keywords One of the things I always strive to do Switzerland Email List is to get all AdWords accounts to have at least 25 search terms (from highest impressions and down) in a row that are pulling from the exact same keyword. When that happens, your search term report starts looking like this: Search-Term-Report Notice how the search terms correspond perfectly with the exact same keywords? To make this (almost ludicrous) level of granularity happen, you’ll need to start adding ad group level negative keywords (not campaign or account level negative keywords) when there’s a discrepancy between keyword and search term.
This will then prevent your short tail keywords stealing away impressions from the longer tail ones. When you look at your search term report and see search terms that you want to show for but don’t match up exactly with the keyword that you’re bidding on, you’ll want to add that search term as an ad group level negative keyword (from the current ad group) and then create a new ad group for it. Ensuring the right ads are being triggered to show To make sure your keywords are triggering the right ads to show, you should frequently perform keyword diagnoses.