the hero shot is of a full-sized book
Feb 15, 2024 3:27:12 GMT -5
Post by huangshi715 on Feb 15, 2024 3:27:12 GMT -5
The video background may make the page feel modern and dynamic, but Peep explained that a video which doesn’t add value works against the conversion goal: “Video backgrounds on landing pages usually hurt more than they help, because you stop reading the copy” – @peeplaja #PageFights — Corey Dilley (CoreyDilley) July 11, 2014 Up next, Conquer the College Essay’s landing page did a lot of things right on the design front, but their hero shot didn’t cut it for the judges. design-conquer-college-essay Amongst other things, Oli said the slanted text on Conquer the College Essay’s hero shot made the text hard to read. Though the opt in form references an essay guide .
As Oli explained, misrepresenting the offer creates confusion Papua New Guinea Email List about what the visitor will get in exchange for their email address, and ultimately causes friction. With hero shots, Oli suggests keeping it simple: “Advertise what you’re giving away.” “With hero shots, always advertise what you’re giving away.” #CRO oligardner CLICK TO TWEET Finally, BITAM’s landing page is another great example of beautiful design with one unfortunate element throwing everything out of whack. design-bitam The design has many of the principles of conversion centered design, but something was off about the chat box in the lower right: it was in Spanish though the visitor was clearly on the English version of the page.
Oops! I mean, ¡Ups! Do live chats distract from the main goal of a page? As a design element, Peep vouched for the efficacy of live chats, provided there is an operator online to answer the visitors’ questions. He suggests hiding the chat box when you’re unable to have a support person standing by. In Rand’s experience, live chats don’t work well on every type of page. When he tested a chat box on a landing page for a free trial, he found that stats weren’t particularly compelling. But when he moved the chat box after the credit card capture to the campaign setup page, he found the chat made a marked difference. The moral of the story? #alwaysbetesting 3.
As Oli explained, misrepresenting the offer creates confusion Papua New Guinea Email List about what the visitor will get in exchange for their email address, and ultimately causes friction. With hero shots, Oli suggests keeping it simple: “Advertise what you’re giving away.” “With hero shots, always advertise what you’re giving away.” #CRO oligardner CLICK TO TWEET Finally, BITAM’s landing page is another great example of beautiful design with one unfortunate element throwing everything out of whack. design-bitam The design has many of the principles of conversion centered design, but something was off about the chat box in the lower right: it was in Spanish though the visitor was clearly on the English version of the page.
Oops! I mean, ¡Ups! Do live chats distract from the main goal of a page? As a design element, Peep vouched for the efficacy of live chats, provided there is an operator online to answer the visitors’ questions. He suggests hiding the chat box when you’re unable to have a support person standing by. In Rand’s experience, live chats don’t work well on every type of page. When he tested a chat box on a landing page for a free trial, he found that stats weren’t particularly compelling. But when he moved the chat box after the credit card capture to the campaign setup page, he found the chat made a marked difference. The moral of the story? #alwaysbetesting 3.