Roomies" prefer individualistic consumption of products
Feb 15, 2024 2:22:40 GMT -5
Post by samsparrow74 on Feb 15, 2024 2:22:40 GMT -5
Currently, more than a million people in Spain live sharing a home with people outside their family or partner. Whether with friends, acquaintances or simple roommates, this trend grows stronger every year. Of all of them, the majority are between 16 and 34 years old , and they are usually displaced students who attend classes at a university outside their hometown. However, in recent years this phenomenon has begun to spread among the population between 35 and 44 years old . This is due, in large part, to the increase in housing prices , which forces this sector of the population to look for partners with whom they can pay expenses and rent to make ends meet. For this reason, Starcom wanted to analyze the attitudes and behaviors of people who share a flat. Specifically, he has dedicated the third chapter of his “ Experience Sessions ” series to carry out a study framed within the “ Starcom HX Lab ”. Thus, they intend to find out if the perception of brands and the purchasing decisions of these people changes due to the simple fact of sharing a flat. In this way, it has developed a quantitative and qualitative report to discover the main keys related to this very specific profile of the population, which has grown by 65% in the last 10 years .
First of all, the study clarifies that sharing space does not mean sharing everything . The study indicates that certain cultural and attitude changes, together with other technical advances, are causing the India Phone Number List distancing of “roomies” . In this way, roommates are becoming more individualistic . This behavior ranges from media consumption to purchases , as admitted by the participants in the consultations carried out. Everyone makes their own decisions, both for meals and for watching a series or playing the console. However, they continue to positively value home company and the experience of sharing a home, so they generally do not consider changing their lives in the long term. Another of the main conclusions drawn from the Starcom study revolves around media consumption and the way of discovering new brands. Both your age and the way you organize your time at home are the fundamental reasons why free-to-air television has lost all prominence in favor of streaming video platforms . For the rest, they access the rest of the media, except outdoor advertising, through their mobile phone . The press, for example, is still broadly in decline, and the radio has been replaced by thematic podcasts .
Roomies mobile consumption In general, this group is not excessively loyal to specific brands , since the quality-price ratio has more value than the brands themselves. However, they do recognize that there are certain brands that they consider untouchable . In relation to media consumption, the most effective in helping them find new products are the same ones that consume the most, logically. The mobile phone, therefore, is essential, as are social networks . Although other contexts such as email , video games and even product placement in your favorite series also influence, advertising on social networks is the best accepted. Still, brands must be careful because these people do not accept advertising that interrupts their media consumption , which makes you willing to pay for Spotify, Netflix or HBO. Furthermore, corporate social responsibility is another critical factor for them. Thus, they tend to always prefer committed brands, as long as they fulfill what they claim and do not abuse their commitment as a commercial claim . Subsequently, the study highlights the form of organization of the “roomies” when making purchases as the differentiating factor with respect to other lifestyles. In this sense, there are two areas completely separate from each other, common purchases for the home and individual products . Regardless, there is still discussion, since everyone has their preferences, but they come to a good conclusion after negotiating it.
First of all, the study clarifies that sharing space does not mean sharing everything . The study indicates that certain cultural and attitude changes, together with other technical advances, are causing the India Phone Number List distancing of “roomies” . In this way, roommates are becoming more individualistic . This behavior ranges from media consumption to purchases , as admitted by the participants in the consultations carried out. Everyone makes their own decisions, both for meals and for watching a series or playing the console. However, they continue to positively value home company and the experience of sharing a home, so they generally do not consider changing their lives in the long term. Another of the main conclusions drawn from the Starcom study revolves around media consumption and the way of discovering new brands. Both your age and the way you organize your time at home are the fundamental reasons why free-to-air television has lost all prominence in favor of streaming video platforms . For the rest, they access the rest of the media, except outdoor advertising, through their mobile phone . The press, for example, is still broadly in decline, and the radio has been replaced by thematic podcasts .
Roomies mobile consumption In general, this group is not excessively loyal to specific brands , since the quality-price ratio has more value than the brands themselves. However, they do recognize that there are certain brands that they consider untouchable . In relation to media consumption, the most effective in helping them find new products are the same ones that consume the most, logically. The mobile phone, therefore, is essential, as are social networks . Although other contexts such as email , video games and even product placement in your favorite series also influence, advertising on social networks is the best accepted. Still, brands must be careful because these people do not accept advertising that interrupts their media consumption , which makes you willing to pay for Spotify, Netflix or HBO. Furthermore, corporate social responsibility is another critical factor for them. Thus, they tend to always prefer committed brands, as long as they fulfill what they claim and do not abuse their commitment as a commercial claim . Subsequently, the study highlights the form of organization of the “roomies” when making purchases as the differentiating factor with respect to other lifestyles. In this sense, there are two areas completely separate from each other, common purchases for the home and individual products . Regardless, there is still discussion, since everyone has their preferences, but they come to a good conclusion after negotiating it.