like players on a sports team
Feb 15, 2024 2:08:03 GMT -5
Post by huangshi715 on Feb 15, 2024 2:08:03 GMT -5
Your body copy should break down the benefits of your offer. Your opt-in form copy should get people to complete it. Your CTA copy should entice people to click. In her recent ebook, Joanna explains that you should think of your landing page elements as workers on an assembly line: Every job must be done well to keep the conveyor belt going. If even one person along the line screws up, it makes it very difficult for the other workers down the line to do their job. In other words, your landing page elements aren’t acting independently. Even though each individual element has its own job, they’re all working together toward the same goal .
To that end, every page needs to have one goal for elements to work toward – and one goal alone. Do you really need to include a social share button when you just want them to sign up for Japan Email List a new trial? The answer is no. This mindset plays into your landing page’s attention ratio. In a truly optimized campaign, your attention ratio should be 1:1. Because every campaign has one goal, every corresponding landing page should also only have one call to action. Every piece of your marketing campaign has one job Guess what? The “one job” philosophy also extends to every element of your marketing campaign.
1job_rsz Download Joanna’s full slide deck here. Your PPC ad copy should get your visitors to click. Your email subject line should get people to open your email. Your email body should heighten curiosity. Your email CTA button copy should get people to click through. Don’t overextend your marketing and expect all of your campaign elements to be everything to everyone. Instead, allow each of the pieces of your marketing campaign to do their unique, pre-assigned job. If they do it well, you’ll have a high-converting landing page and a successful marketing campaign.
To that end, every page needs to have one goal for elements to work toward – and one goal alone. Do you really need to include a social share button when you just want them to sign up for Japan Email List a new trial? The answer is no. This mindset plays into your landing page’s attention ratio. In a truly optimized campaign, your attention ratio should be 1:1. Because every campaign has one goal, every corresponding landing page should also only have one call to action. Every piece of your marketing campaign has one job Guess what? The “one job” philosophy also extends to every element of your marketing campaign.
1job_rsz Download Joanna’s full slide deck here. Your PPC ad copy should get your visitors to click. Your email subject line should get people to open your email. Your email body should heighten curiosity. Your email CTA button copy should get people to click through. Don’t overextend your marketing and expect all of your campaign elements to be everything to everyone. Instead, allow each of the pieces of your marketing campaign to do their unique, pre-assigned job. If they do it well, you’ll have a high-converting landing page and a successful marketing campaign.