customer engagement funnel, trends in online events
Feb 15, 2024 1:27:32 GMT -5
Post by alicebapary717 on Feb 15, 2024 1:27:32 GMT -5
According tostatistics, 83% of marketers consider webinars to be an effective method of promotion. This is a content marketing tool that is most suitable for complex products, that is, those that need to be studied in detail before purchase. For example, any B2B products, training and information services. An online event can be both an independent method of promotion and a part of a marketing strategy, its driving force. What is a webinar and what are its benefits? This is a virtual form of conducting lectures, trainings, seminars, presentations and various discussions in real time. Most often, they are conducted to attract a new audience, increase expertise in their field, receive feedback from potential and current clients, etc.: There are no restrictions on the territorial factor.
Viewers connect from almost any corner of the world. To participate, you need a gadget with Internet access and a link or login data. It is cheap, both for the organizers and for the participants. Compared to offline events, virtual ones require fewer resources and attract a larger audience. Lead generation and sales. Webinars are an easy way to engage with your audience, generate and Luxembourg Email List nurture interest. Data left during registration can be used for further contact, for example, email newsletters. Increased loyalty and engagement - this type of interaction is perceived better than direct advertising. On the webinar, the experience and advantages of using the product in a certain context are shown, questions are answered live. Interested customers make decisions faster. Immersive experience - the viewer has the opportunity to feel like your customer, to try the beta version of your product, especially if it is about educational or informational services.
Adaptation of the content created at the online meeting for other communication channels. Traffic generation to your website, social network page, Telegram channel, etc. Development of the lecturer's personal brand and increasing the company's expertise in the field. To hold a successful event, you need to think through not only the technical, but also the ideological component. conducting webinars Read also : The AIDA model in marketing: Know your customer to drive them to action What is the purpose of organizing webinars? The coronavirus pandemic and full-scale invasion has increased the demand for "digital entertainment" in Ukraine. Webinars will allow you to effectively solve various tasks: Recognition of the expert leading the event and the business. Getting to know a company or a new product.
Viewers connect from almost any corner of the world. To participate, you need a gadget with Internet access and a link or login data. It is cheap, both for the organizers and for the participants. Compared to offline events, virtual ones require fewer resources and attract a larger audience. Lead generation and sales. Webinars are an easy way to engage with your audience, generate and Luxembourg Email List nurture interest. Data left during registration can be used for further contact, for example, email newsletters. Increased loyalty and engagement - this type of interaction is perceived better than direct advertising. On the webinar, the experience and advantages of using the product in a certain context are shown, questions are answered live. Interested customers make decisions faster. Immersive experience - the viewer has the opportunity to feel like your customer, to try the beta version of your product, especially if it is about educational or informational services.
Adaptation of the content created at the online meeting for other communication channels. Traffic generation to your website, social network page, Telegram channel, etc. Development of the lecturer's personal brand and increasing the company's expertise in the field. To hold a successful event, you need to think through not only the technical, but also the ideological component. conducting webinars Read also : The AIDA model in marketing: Know your customer to drive them to action What is the purpose of organizing webinars? The coronavirus pandemic and full-scale invasion has increased the demand for "digital entertainment" in Ukraine. Webinars will allow you to effectively solve various tasks: Recognition of the expert leading the event and the business. Getting to know a company or a new product.