50% of Spanish eCommerce stores sell only in Spain",
Feb 15, 2024 1:20:00 GMT -5
Post by samsparrow74 on Feb 15, 2024 1:20:00 GMT -5
Integrations in eCommerce platforms are increasingly in demand among customers. These, in addition, present multiple particularities and differences based on the different types of sellers and clients to whom they are directed. To learn about the main challenges that technological platforms face today, MarketingDirecto.com attended the meeting that took place at the offices of Packlink , the comparator for package shipments by courier, to talk about eCommerce technological platforms together to some of the representatives of each of them, such as Bertrand Amaraggi , Country Manager of Presta Shop in Spain, Ignacio Riesco , CEO and founder of Interactive4 and representative of Magento and Juancar Díaz , programmer at WooCommerce .
From a logistics point of view, what customers are looking for most is simplicity. Given this fact, Noelia Lázaro posed a question to those present: Do you think clients know which platform they are going to Honduras Phone Number List choose or are you serving as a bit of a guide for them? At this point, the representatives of the three platforms have alluded to the lack of professionals in the agencies who understand all the functionalities that a platform offers. Regarding this issue, Riesco has pointed out that "many times there are clients who do not have the same level of investment as large multinationals, but who, nevertheless, seek to offer the same services", in this sense, they must be advised and made to understand that They are not capable of assuming them. eCommerce Regarding technology and whether it is adjusting to market demands , Juancar Díaz reflected on how it has evolved in recent years.
Five years ago, the main challenge that eCommerce faced was technology. Today, technology is already widely adopted, and the challenge is in the content offered , the ability to generate traffic, etc. a value that is genuine to each platform. Along the same lines, this programmer has highlighted another advantage that technology provides, which lies in the possibility of migrating customer data from one platform to another . "Each platform must offer its clients the possibility of migrating their data to another platform depending on the profile and the moment in which their business is located." Regarding the definition of the client profile that each platform chooses, Riesco has commented that it is a very particular issue, and that, in the case of Magento, they pay special attention to the cycle from which their clients come.
From a logistics point of view, what customers are looking for most is simplicity. Given this fact, Noelia Lázaro posed a question to those present: Do you think clients know which platform they are going to Honduras Phone Number List choose or are you serving as a bit of a guide for them? At this point, the representatives of the three platforms have alluded to the lack of professionals in the agencies who understand all the functionalities that a platform offers. Regarding this issue, Riesco has pointed out that "many times there are clients who do not have the same level of investment as large multinationals, but who, nevertheless, seek to offer the same services", in this sense, they must be advised and made to understand that They are not capable of assuming them. eCommerce Regarding technology and whether it is adjusting to market demands , Juancar Díaz reflected on how it has evolved in recent years.
Five years ago, the main challenge that eCommerce faced was technology. Today, technology is already widely adopted, and the challenge is in the content offered , the ability to generate traffic, etc. a value that is genuine to each platform. Along the same lines, this programmer has highlighted another advantage that technology provides, which lies in the possibility of migrating customer data from one platform to another . "Each platform must offer its clients the possibility of migrating their data to another platform depending on the profile and the moment in which their business is located." Regarding the definition of the client profile that each platform chooses, Riesco has commented that it is a very particular issue, and that, in the case of Magento, they pay special attention to the cycle from which their clients come.