The DOOH forum brings together more than 800 people
Feb 15, 2024 0:52:38 GMT -5
Post by samsparrow74 on Feb 15, 2024 0:52:38 GMT -5
The IV DOOH Forum, organized and convened by La Publicidad , was held on September 24 at the Callao City Lights Cinemas in Madrid . The central square of the capital thus hosted one of the most important events of the year for the advertising industry in which advertisers, agencies and technology companies met to contextualize the current panorama of outdoor advertising and shed light on cases, tools and creatives. that give quality to this medium today. The aforementioned speakers agreed on the good moment that DOOH advertising is going through thanks, in part, to the contribution of technology and data that, fundamentally through mobile, provides very interesting information and metrics for advertisers. And since talking about advertising is talking about creativity, this was constantly mentioned throughout the day, highlighting once again the importance of ad hoc ideas for the medium . The IV DOOH Forum stood out for the large influx of professionals from the world of Advertising and Media, as well as Advertisers who attended the event to learn about and share their knowledge about the Outdoor environment in all its aspects.
More than 800 attendees gathered at the IV DOOH Forum, which was sponsored by We24, Clear Channel, Divimove, Exterion Media, Exterior Plus, GroupM, Infinia, JCDecaux, 014 Media, S4M, TAPTAP Bahrain Phone Numbers List Digital, Latcom, IEPE, Broadsign, Callao City Lights, Big Screen, Posterscope, Havas Media and Gigantia. On this occasion, the presentations were led by exclusivists to media and technology agencies, all of them interlocutors from the current panorama of outdoor digital advertising who took the opportunity to present the latest technological developments in the medium. The forum could be followed on social networks such as Twitter and Instagram with the hashtag #ForoDOOH. Hard Rock International today announces the appointment of Elena Álvarez as its new vice president of sales and marketing. Álvarez, with 14 years of experience at Hard Rock®, has previously held the position of sales and marketing director for Europe, being in charge of directing this area for the 24 European stores, located in 13 different countries .
From this position, Elena Álvarez aligned the organization's objectives with a business strategy based on participation in corporate strategic programming, the development of sales strategies and forecasts, and the planning of sales resources and budgets. In his new position, Álvarez will be responsible for the company's sales and marketing department, which includes 43 Cafes in North America and 24 Cafes in Europe, and will report directly to David Pellow, Vice President of Operations at Hard Rock International. "Elena has developed extensive experience with our company and is one of our most qualified directors," said Stephen K. Judge, president of operations at Hard Rock International. "We are confident in her ability to fill her new role and are confident that her great contribution will continue to grow the organization ." In April 2005, Elena Álvarez began her career at Hard Rock as sales and marketing manager at Hard Rock Cafe Barcelona and, three years later, was promoted to regional sales and marketing manager, based in London. During this time, Álvarez developed creative strategies and initiatives for all European Cafes, using public relations and entertainment proposals as a tool to drive sales and increase brand awareness.
More than 800 attendees gathered at the IV DOOH Forum, which was sponsored by We24, Clear Channel, Divimove, Exterion Media, Exterior Plus, GroupM, Infinia, JCDecaux, 014 Media, S4M, TAPTAP Bahrain Phone Numbers List Digital, Latcom, IEPE, Broadsign, Callao City Lights, Big Screen, Posterscope, Havas Media and Gigantia. On this occasion, the presentations were led by exclusivists to media and technology agencies, all of them interlocutors from the current panorama of outdoor digital advertising who took the opportunity to present the latest technological developments in the medium. The forum could be followed on social networks such as Twitter and Instagram with the hashtag #ForoDOOH. Hard Rock International today announces the appointment of Elena Álvarez as its new vice president of sales and marketing. Álvarez, with 14 years of experience at Hard Rock®, has previously held the position of sales and marketing director for Europe, being in charge of directing this area for the 24 European stores, located in 13 different countries .
From this position, Elena Álvarez aligned the organization's objectives with a business strategy based on participation in corporate strategic programming, the development of sales strategies and forecasts, and the planning of sales resources and budgets. In his new position, Álvarez will be responsible for the company's sales and marketing department, which includes 43 Cafes in North America and 24 Cafes in Europe, and will report directly to David Pellow, Vice President of Operations at Hard Rock International. "Elena has developed extensive experience with our company and is one of our most qualified directors," said Stephen K. Judge, president of operations at Hard Rock International. "We are confident in her ability to fill her new role and are confident that her great contribution will continue to grow the organization ." In April 2005, Elena Álvarez began her career at Hard Rock as sales and marketing manager at Hard Rock Cafe Barcelona and, three years later, was promoted to regional sales and marketing manager, based in London. During this time, Álvarez developed creative strategies and initiatives for all European Cafes, using public relations and entertainment proposals as a tool to drive sales and increase brand awareness.