Marketing mix and its evolution: modern models worth paying
Feb 15, 2024 0:33:50 GMT -5
Post by alicebapary717 on Feb 15, 2024 0:33:50 GMT -5
With the development of technology, market dynamics have changed, and therefore companies need to adapt to the new needs of consumers. And although the basic principles of the 4P model are still relevant, today marketers use more advanced and modern concepts. Including: 4C (Customer value, Change, Convenience, Communication) . Everything revolves around the consumer, not the brand. Thus, customer perception affects the value of a product, and the success of product sales depends on the level of satisfaction and loyalty of consumers. Therefore, in the first place is the satisfaction of customer needs. The 7P model (People, Processes, Physical Evidence), also known as the "advanced marketing mix" , complements the standard 4P model, which we talked about above.
To the traditional aspects of product, price, place and promotion are added the three R's: people, processes and physical evidence. This model is important for companies focused mostly on providing services. The 8P model (People, Processes, Partners, Performance) consists Honduras Email List of the following aspects : product, price, place, promotion, people, partners, processes and performance. This is the most successful model for modern business, which is gradually being implemented by the world's largest brands, such as Apple. Its advantage is that this approach is suitable for almost any type of product in any niche. The 12P model (People, Presentation, Positioning, Performance, Process, Persona, Purpose, Payment) is relatively new , and it supplements the traditional approach with eight new components.
Among them: people, product presentation, positioning, efficiency, process, personas, purpose, payment. Read also : The theory of Jobs to Be Done: how to make the consumer "hire" your product? Conclusions The 4P model is a foundation of fundamentals that every marketer should know about. Instead, today's market and customer needs go beyond textbook pages and traditional solutions. Today, it is worth using updated concepts that are adapted to the challenges of the digital age and the latest needs of consumers. At the same time, the development of a marketing strategy should be based on best practices in the niche. This will help to remain competitive in the market and resonate with the interests of the target audience.
To the traditional aspects of product, price, place and promotion are added the three R's: people, processes and physical evidence. This model is important for companies focused mostly on providing services. The 8P model (People, Processes, Partners, Performance) consists Honduras Email List of the following aspects : product, price, place, promotion, people, partners, processes and performance. This is the most successful model for modern business, which is gradually being implemented by the world's largest brands, such as Apple. Its advantage is that this approach is suitable for almost any type of product in any niche. The 12P model (People, Presentation, Positioning, Performance, Process, Persona, Purpose, Payment) is relatively new , and it supplements the traditional approach with eight new components.
Among them: people, product presentation, positioning, efficiency, process, personas, purpose, payment. Read also : The theory of Jobs to Be Done: how to make the consumer "hire" your product? Conclusions The 4P model is a foundation of fundamentals that every marketer should know about. Instead, today's market and customer needs go beyond textbook pages and traditional solutions. Today, it is worth using updated concepts that are adapted to the challenges of the digital age and the latest needs of consumers. At the same time, the development of a marketing strategy should be based on best practices in the niche. This will help to remain competitive in the market and resonate with the interests of the target audience.