75% of women buy from brands that support the fight against
Feb 15, 2024 0:24:34 GMT -5
Post by samsparrow74 on Feb 15, 2024 0:24:34 GMT -5
In October, Birchbox, a leader in beauty e-commerce, once again joins the campaign to fight breast cancer with several actions to raise awareness in its community. As a novelty, to involve each subscriber in this fight, they will receive a piece of solidarity bond in the form of a bracelet: a 15 km bond to unite women in this fight. On the other hand, on social networks they will promote the dissemination of the hashtag #BirchboxPink with the commitment to donate one euro for each publication and they will donate €1 for each purchase in the online store during the month. Additionally, in the shopping cart there will be the option to add €5, €10 or €15 as a donation. Birchbox has also carried out a study in which more than 5,000 women participated , to find out the involvement of Spanish women in the pink month against breast cancer. In this way, the five questions that make up this study have revealed that 75% of women buy products from brands that support the fight against breast cancer and that 87% affirm that they like brands that support this cause.
The rest of the data provided by Birchbox focuses on several points: – Buy products whose benefits go to the cause (75%) – Spread the message through social networks (45%) – Donate money (25%) – Volunteer (19%) – Donate hair (18%) October Malaysia Phone Number List has already established itself as world cancer month, known as the "pink" month . For this reason, many brands create campaigns to raise awareness in society and support women who fight this disease every day. Spain is one of the countries most aware of the cause, with 57% of women participating in campaigns to fight cancer . This is because 6 out of 10 Spanish women have someone close to them who suffers or has suffered from this disease. El Ojo continues to add brilliant minds from advertising, communication, marketing, innovation, international and regional, who will meet this year in the Main Auditorium of La Rural, Buenos Aires Fairgrounds on November 6, 7 and 8 . In an intimate and inspiring atmosphere, different personalities will share with attendees the secrets of their careers, new creative trends and their vision of an industry in constant transformation.
The El Ojo de Iberoamérica Conference Series has marked a before and after in the region's industry for 22 years. On the El Ojo stage, regional and global industry leaders share their knowledge and predict the next step that agencies, networks and advertisers must take to go beyond current limits and be at the forefront of the advertising market. the creativity. Joining the already confirmed speakers are: Susan Hoffman, Chairperson of W+K Global Susan Hoffman will give a joint conference with Fernanda Antonelli for the first time in El Ojo. Hoffman has more than 35 years in creativity, where she spent all that time at the agency created by Dan Wieden and David Kennedy. She is, without a doubt, a benchmark in the industry. She created some of W+K's most memorable work, including the Nike Air Max 1 campaign, with which she marked a change in the use of songs in advertising with a Beatles theme. Responsible for the opening of W+K London and W+K Amsterdam, she has served intermittently as ECD for the Portland, New York and Delhi offices.
The rest of the data provided by Birchbox focuses on several points: – Buy products whose benefits go to the cause (75%) – Spread the message through social networks (45%) – Donate money (25%) – Volunteer (19%) – Donate hair (18%) October Malaysia Phone Number List has already established itself as world cancer month, known as the "pink" month . For this reason, many brands create campaigns to raise awareness in society and support women who fight this disease every day. Spain is one of the countries most aware of the cause, with 57% of women participating in campaigns to fight cancer . This is because 6 out of 10 Spanish women have someone close to them who suffers or has suffered from this disease. El Ojo continues to add brilliant minds from advertising, communication, marketing, innovation, international and regional, who will meet this year in the Main Auditorium of La Rural, Buenos Aires Fairgrounds on November 6, 7 and 8 . In an intimate and inspiring atmosphere, different personalities will share with attendees the secrets of their careers, new creative trends and their vision of an industry in constant transformation.
The El Ojo de Iberoamérica Conference Series has marked a before and after in the region's industry for 22 years. On the El Ojo stage, regional and global industry leaders share their knowledge and predict the next step that agencies, networks and advertisers must take to go beyond current limits and be at the forefront of the advertising market. the creativity. Joining the already confirmed speakers are: Susan Hoffman, Chairperson of W+K Global Susan Hoffman will give a joint conference with Fernanda Antonelli for the first time in El Ojo. Hoffman has more than 35 years in creativity, where she spent all that time at the agency created by Dan Wieden and David Kennedy. She is, without a doubt, a benchmark in the industry. She created some of W+K's most memorable work, including the Nike Air Max 1 campaign, with which she marked a change in the use of songs in advertising with a Beatles theme. Responsible for the opening of W+K London and W+K Amsterdam, she has served intermittently as ECD for the Portland, New York and Delhi offices.