you found invaluable in your marketing campaigns?
Feb 14, 2024 23:58:27 GMT -5
Post by huangshi715 on Feb 14, 2024 23:58:27 GMT -5
After all, your users deserve a delightful, seamless marketing experience, don’t they? If you agree, then you’ve got to create a dedicated landing page for every marketing campaign you launch. Successful Marketing Campaigns: Dedicated Landing Page #NSACWADLP Having a dedicated landing page for every marketing campaign allows you to direct prospects toward the goal in a concise, compelling manner – and allows you to easily track the success of your campaign. Use the five elements of a high-converting landing page Every campaign landing page should lead with the question that prospects have on the brain: What’s in it for me? That includes talking about benefits, not features – and making sure you supply prospects with all the information they need to make a decision.
A simple way to achieve this is to be sure that your landing page includes the five essential elements of a winning landing page. Have a look at the landing page we created for the launch of our mobile responsive feature: Successful Marketing Campaigns: 5 essential elements Click for full-length landing page. Notice how all five elements appear above the fold? Unique value proposition Hero shot Benefits Social proof Call to action Once UAE Email List you’ve got all the elements in there, don’t forget to test your heart out. Checking “hero shot” off the list isn’t enough. You’ve got to make sure that you’ve got the optimal hero shot! Ask if video can add value Sometimes, your offer is hard to summarize above the fold. Maybe it’s a complex offering, or maybe you want to show your product in action so prospects can picture themselves using it.
Including a video on your landing page (with the help of a service such as Wistia) could be exactly what you need to counter objections that prospects have when they just don’t get what you do. When we launched mobile responsive, we decided to include a video on our landing page. We wanted to inject a little more delight and we wanted to be able to clearly illustrate exactly what mobile responsive is (and what it looks like in app): But does video really work? I could link to a super convincing case study that indicates that videos increase conversions on landing pages. I could also link to one that suggests the opposite. One thing is certain: A/B testing is your friend.
A simple way to achieve this is to be sure that your landing page includes the five essential elements of a winning landing page. Have a look at the landing page we created for the launch of our mobile responsive feature: Successful Marketing Campaigns: 5 essential elements Click for full-length landing page. Notice how all five elements appear above the fold? Unique value proposition Hero shot Benefits Social proof Call to action Once UAE Email List you’ve got all the elements in there, don’t forget to test your heart out. Checking “hero shot” off the list isn’t enough. You’ve got to make sure that you’ve got the optimal hero shot! Ask if video can add value Sometimes, your offer is hard to summarize above the fold. Maybe it’s a complex offering, or maybe you want to show your product in action so prospects can picture themselves using it.
Including a video on your landing page (with the help of a service such as Wistia) could be exactly what you need to counter objections that prospects have when they just don’t get what you do. When we launched mobile responsive, we decided to include a video on our landing page. We wanted to inject a little more delight and we wanted to be able to clearly illustrate exactly what mobile responsive is (and what it looks like in app): But does video really work? I could link to a super convincing case study that indicates that videos increase conversions on landing pages. I could also link to one that suggests the opposite. One thing is certain: A/B testing is your friend.