Google Ads rules for real estate advertising
Feb 14, 2024 23:37:46 GMT -5
Post by alicebapary717 on Feb 14, 2024 23:37:46 GMT -5
Google carefully monitors that advertisers comply with the rules of the platform. In case of violation, the platform may limit the display of ads or block your account altogether. Main points: When choosing an audience based on demographic indicators, you must enable all the proposed settings in the categories of gender, age, and presence of children. Demographic bid adjustments must be either disabled or set to 0%. It is necessary to delete the settings in the marital status, wedding categories. Do not use the full index for audience targeting. Please note that these restrictions only apply to ads for sale or rent, and to real estate agents.
Before setting up ads, you should also familiarize yourself with the general onesGoogle Ads rules. Read also : Advertising trends for 2024 to help you promote Real estate creative tips When creating creative for real estate, as already mentioned, construction companies often use image messages. Such messages help to highlight the advantages of the developer against the background Cambodia Email List of others. At the same time, they are relevant for any audience, because they are remembered better than standard parameters. Here are some examples: close location to the subway; diverse infrastructure; placement of a park nearby; availability of parking. The first creative of Google Ads real estate As we wrote earlier, in ads for premium real estate it is better not to indicate the price and terms of purchase.
Here, the advantages of the object are formed using visual means to appeal to the target audience, such as: location characteristics; the uniqueness of the complex: an unusual architectural solution, design development by a well-known team, etc.; auxiliary services such as concierge, security, internal infrastructure, closed complex type, etc. The second Google Ads creative is real estate Thus, the formation of messages requires taking into account the characteristics of the object and competent selection of words to reach a specific audience. Let's consider some types that you should pay attention to. Types of messages.
Before setting up ads, you should also familiarize yourself with the general onesGoogle Ads rules. Read also : Advertising trends for 2024 to help you promote Real estate creative tips When creating creative for real estate, as already mentioned, construction companies often use image messages. Such messages help to highlight the advantages of the developer against the background Cambodia Email List of others. At the same time, they are relevant for any audience, because they are remembered better than standard parameters. Here are some examples: close location to the subway; diverse infrastructure; placement of a park nearby; availability of parking. The first creative of Google Ads real estate As we wrote earlier, in ads for premium real estate it is better not to indicate the price and terms of purchase.
Here, the advantages of the object are formed using visual means to appeal to the target audience, such as: location characteristics; the uniqueness of the complex: an unusual architectural solution, design development by a well-known team, etc.; auxiliary services such as concierge, security, internal infrastructure, closed complex type, etc. The second Google Ads creative is real estate Thus, the formation of messages requires taking into account the characteristics of the object and competent selection of words to reach a specific audience. Let's consider some types that you should pay attention to. Types of messages.