5 Things You Need to Know Before You Write a Word of Email O
Feb 14, 2024 23:32:16 GMT -5
Post by huangshi715 on Feb 14, 2024 23:32:16 GMT -5
Shape the way you present and design your opt-in. Before you tell readers what to expect, you’d better understand what you expect out of them. CLICK TO TWEET For example, there’s a trade-off between short-term conversions and long-term engagement when considering whether or not to ask for a name in the email opt-in form. Studies show that asking for names lowers the conversion rate but raises the “quality” of those who do convert, in terms of email open rate and engagement later on. Would you rather bulk up your list now and risk a lower open rate later, or lower the size of your list and increase the percentage of conversions? The answer depends on the goals behind the campaign.
2. What are your peers and competitors doing? Seeing what your peers offer helps you determine your unique place in the market. What can you provide via email that others aren’t already giving away? Email service providers won’t spill the stats on which of your competitors get the best opt-in rate, but you can get a Japan Email List feel for who is having success with their content. Researching leading blogs in your niche gives you some insight into what your audience finds valuable. Start by finding leading blogs in your niche Tools like BuzzSumo help determine the most popular articles on any topic. The site ranks blog posts by who’s getting the most shares on any given topic.
For example, let’s say I have a small fashion blog. I could create a BuzzSumo search around “best outfits for fall” or any other topic I think my audience is likely to be searching for. BuzzSumo A BuzzSumo search for “best outfits for fall” brings up the most popular posts on the topic (in terms of social shares). Then, engage in shameless stalking research The top two posts for this search both come from WhoWhatWear.com. This site clearly holds some influence in this vertical. After a minute browsing WhoWhatWear, I’m greeted by an opt-in pop-up – and it’s a pretty enticing pitch: whowhatwear Look at the words they’re using: “exclusive,” “insider,” “front-row pass.”
2. What are your peers and competitors doing? Seeing what your peers offer helps you determine your unique place in the market. What can you provide via email that others aren’t already giving away? Email service providers won’t spill the stats on which of your competitors get the best opt-in rate, but you can get a Japan Email List feel for who is having success with their content. Researching leading blogs in your niche gives you some insight into what your audience finds valuable. Start by finding leading blogs in your niche Tools like BuzzSumo help determine the most popular articles on any topic. The site ranks blog posts by who’s getting the most shares on any given topic.
For example, let’s say I have a small fashion blog. I could create a BuzzSumo search around “best outfits for fall” or any other topic I think my audience is likely to be searching for. BuzzSumo A BuzzSumo search for “best outfits for fall” brings up the most popular posts on the topic (in terms of social shares). Then, engage in shameless stalking research The top two posts for this search both come from WhoWhatWear.com. This site clearly holds some influence in this vertical. After a minute browsing WhoWhatWear, I’m greeted by an opt-in pop-up – and it’s a pretty enticing pitch: whowhatwear Look at the words they’re using: “exclusive,” “insider,” “front-row pass.”