Trump's deepfake that demands a firm commitment
Feb 14, 2024 22:58:29 GMT -5
Post by samsparrow74 on Feb 14, 2024 22:58:29 GMT -5
"The only fake news that can be true." This is what the Solidarité Sida campaign says , the French association that has fought against AIDS since its creation in the early 90s. The piece shows in an incredibly realistic way American President Donald Trump and his announcement (fictional but possible) of the total eradication of AIDS, a disease that currently affects 16 million lives. The association has once again trusted the agency Le Choose to launch a campaign with the great asset of the popular deepfake days before government leaders meet in Lyon, France, to determine the amount they will allocate to the Global Fund to fight against AIDS, tuberculosis and malaria. If "a significant commitment is made on October 10, there is a chance to stop new cases of HIV within ten years and achieve a world without HIV for our children and grandchildren," the campaign statement states. www.youtube.com/watch?v=dPkK8iohYLE If you do not display the embedded video correctly, click here .
Data sheet: Campaign name: The DeepFake News Campaign Brand: Solidarité SIDA (SIDA Solidario) President: Luc Barruet Treatment4All campaign coordinator: Audrey Touchard Treatment4All Bosnia and Herzegovina Phone Number List campaign coordinator : Julie Beiger Le chose agency Creative director: Pascal Grégoire Creative director: Shaun Severi Copywriter: Arnaud Girard AD: Léo Debernardi Brand management: Eric Tong Cuong and Pauline Garoux Strategic planner: François Peretti Communications director: Barka Zérouali Production DP: Nicolas Buisset Producer: Laura Sacarrère Director: Shaun Severi. Sound production: Octopus Paris Although there are still companies that seem to be terrified of creating digital marketing or social media strategies , the truth is that more and more are jumping into the pool of the technological revolution.
There are also many companies that believe that communication - in general - is not important enough to invest the economic, human and economic resources necessary to create a successful and innovative plan. It seems they are wrong. There are already several studies and analyzes that support that a good communication, digital marketing and social media strategy is essential to succeed in a world - and in a market - almost led by millennials and Generation Z. The latest is the one published by the global communication agency LEWIS who, through its Global Marketing Engagement Index 2019 , reveals that there is a direct connection between the companies with the highest engagement score and their final profitability . That is, it shows that the companies with the best economic results are those that dedicate the most efforts to perfecting their communication, digital marketing and social media programs. Older companies outperformed younger ones overall, but brands under 20 years old scored better in digital marketing and website optimization. Number 1 has fallen to IBM.
Data sheet: Campaign name: The DeepFake News Campaign Brand: Solidarité SIDA (SIDA Solidario) President: Luc Barruet Treatment4All campaign coordinator: Audrey Touchard Treatment4All Bosnia and Herzegovina Phone Number List campaign coordinator : Julie Beiger Le chose agency Creative director: Pascal Grégoire Creative director: Shaun Severi Copywriter: Arnaud Girard AD: Léo Debernardi Brand management: Eric Tong Cuong and Pauline Garoux Strategic planner: François Peretti Communications director: Barka Zérouali Production DP: Nicolas Buisset Producer: Laura Sacarrère Director: Shaun Severi. Sound production: Octopus Paris Although there are still companies that seem to be terrified of creating digital marketing or social media strategies , the truth is that more and more are jumping into the pool of the technological revolution.
There are also many companies that believe that communication - in general - is not important enough to invest the economic, human and economic resources necessary to create a successful and innovative plan. It seems they are wrong. There are already several studies and analyzes that support that a good communication, digital marketing and social media strategy is essential to succeed in a world - and in a market - almost led by millennials and Generation Z. The latest is the one published by the global communication agency LEWIS who, through its Global Marketing Engagement Index 2019 , reveals that there is a direct connection between the companies with the highest engagement score and their final profitability . That is, it shows that the companies with the best economic results are those that dedicate the most efforts to perfecting their communication, digital marketing and social media programs. Older companies outperformed younger ones overall, but brands under 20 years old scored better in digital marketing and website optimization. Number 1 has fallen to IBM.